Welcome news to learn of the new US Plant Based Products Council.
Certainly, it will be helpful to combine expertise on opportunities for bio-sourced materials.
The Council has already launched an online database covering 480 different plant-based products currently on the market, with a commitment to expand its coverage as new products are developed.
Also of interest is a survey undertaken by the Council in August 2018. Among US millennial consumers:
• 90% have favourable views of bioplastic when explained, with just 13% so far ‘very familiar’ with bioplastic.
• 60% are surprised by the apparent lack of alternatives to plastic.
• 48% feel guilty about their use of plastic, compared with 33% for paper, 31% for water and 19% for the amount they drive.