Opinion from global food and drink experts, Zenith Global


July 21st, 2011 | Posted by Richard Hall in Energy drinks

In the United States (where else ?), doctors are now giving out energy shot coupons to older patients who aren’t ready to slow down.

Market leader Living Essentials had its 5-Hour Energy brand vetted by health consultants for the respected AARP, who “found nothing worrisome”.

The story comes from The Wall Street Journal and presents an intriguing new target consumer for other countries.

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