Opinion from global food and drink experts, Zenith Global


June 30th, 2011 | Posted by Richard Hall in Alcohol

Most innovations fail.  Many are poorly executed.  Some are barmy.  Others are ahead of their time.  A few succeed.  How about this ?

In the United States, Scott-Vincent Borba has a strong track record but can also require a stretch of the imagination.  He has just introduced a spirit based cocktail designed to improve skin and reduce ageing under the Skinnygirl brand and the “skingestible” concept.

If you’re thinking either ‘ridiculous’ or ‘whatever next?’, don’t hold your breath because you never know.

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