RED BULL ROUND UPJune 16th, 2011 | Posted by in Energy drinks
Bloomberg published some great insights on Red Bull, with comments from its owner Dietrich Mateschitz, last month.
First, some figures. 2010 sales were up 7.9% to 4.2 billion cans and up 15.8% to $5.2 billion, with 7,758 employees and a Formula 1 spend of $200 million.
Second, some choice remarks. “Taste is of no importance whatsoever … It’s an efficiency product … Is it a drug ? Is it harmless ? Is it dangerous ? That ambivalence is so important. The most dangerous thing for a product is low interest.”