Today is a day when most of our love is focused on other people.  We may also love our pets and brands, culture and countries.  But do we love our planet enough ?

There’s increasing evidence that business really does mean to conquer some of society’s biggest environmental concerns.  Like packaging.

In the latest issue of Bioplastics magazine, Coca-Cola provides an update on its new PlantBottle, which started out as 30% plant-based and 70% oil-based.

The company accepts that “we still have more work to do to crack the code on a plant-based … other 70% of PET plastic,” and then comes a momentous statement, “but we know it is feasible.  We’re aiming for a package that is 100% recyclable and 100% plant-based.”

Happy Valentine’s Day.