Opinion from global food and drink experts, Zenith Global

When in Rome … recycle

October 3rd, 2019 | Posted by Richard Hall in Richard Hall

A second summer story that intrigued me was an incentive being trialled in Rome to boost plastic bottle recycling.

From August, for 12 months at 3 metro stations, consumers can drop off plastic bottles from 25cl to 2 litres and gain 5 euro cents in points on an app.

Depositing 30 bottles will earn enough points for a 1.50 euro ticket.

It would be even better if visitors take advantage too. As the saying goes ‘When in Rome, do as the Romans do.’

By coincidence, another great historic city had already introduced a similar campaign. Last year, a metro station in Istanbul installed reverse vending machines to collect plastic bottles and aluminium cans in exchange for train ticket credits.

In this instance, it takes 28 x 1.5 litre bottles or 29 x 0.5 litre cans for a 2.60 lira ticket.

A free ride with a social return.

Image: Facebook @Virginia Raggi

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