Opinion from global food and drink experts, Zenith Global
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Bottled water not replacing tap

June 11th, 2019 | Posted by Richard Hall in Richard Hall

New analysis from the US-based International Bottled Water Association finds that: “Since 2006, approximately 69% of the growth in bottled water consumption has come from people switching from carbonated soft drinks and fruit drinks.”

An IBWA survey of consumer views shows:

• 93% want bottled water available where other drinks are sold

• 89% drink bottled water on the go

• 82% of employed Americans drink bottled water at work

• 75% drink bottled water at home.

These figures speak volumes.

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