Opinion from global food and drink experts, Zenith Global
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ELIXIR OF LIFE

June 30th, 2011 | Posted by Richard Hall in Alcohol - (0 Comments)

Most innovations fail.  Many are poorly executed.  Some are barmy.  Others are ahead of their time.  A few succeed.  How about this ?

In the United States, Scott-Vincent Borba has a strong track record but can also require a stretch of the imagination.  He has just introduced a spirit based cocktail designed to improve skin and reduce ageing under the Skinnygirl brand and the “skingestible” concept.

If you’re thinking either ‘ridiculous’ or ‘whatever next?’, don’t hold your breath because you never know.

ULTIMATE PINT OF BEER

June 28th, 2011 | Posted by Richard Hall in Alcohol - (0 Comments)

I read some astounding figures on UK alcohol-related crime in the Financial Times of 9th June:

  • over £8 billion a year total cost
  • £2.7 billion a year cost to National Health Service
  • 973,000 incidents of alcohol-related violence a year
  • 87,000 involving glasses
  • 5,500 ‘glassings’, when an offender smashes a pint glass into a victim’s face.

Fortunately, the number of glassings could be greatly reduced by the new Ultimate Pint glass created by Design Bridge.  The current standard glass smashes from the top down, whereas the new one is much tougher and designed to fragment from the bottom up.

But that still leaves 967,500 unnecessary incidents yet to be addressed.

WIDER GLASSES BOOST SALES

September 14th, 2010 | Posted by Richard Hall in Alcohol - (0 Comments)

Two studies reported on morningadvertiser.co.uk reveal massive differences in consumer behaviour between short wide glasses and tall slim glasses.

Research company Retail Active found that drinkers poured up to 80% more into short wide glasses of the same capacity.

An Oxford University project estimated 88% higher consumption from short wide glasses. Experienced bar staff were seen to pour 26% more alcohol into tumblers compared with highball glasses.

Apparently it’s all because of the “vertical-horizontal illusion”, which means we tend to focus on heights rather than widths and overestimate the vertical.

VERBAL ABUSE IN PRODUCT NAMES

September 15th, 2008 | Posted by Richard Hall in Alcohol - (0 Comments)

There was a time when Democratic Republics were anything but Democratic. In food products, the words ‘fresh’ and ‘natural’ have often been open to widely differing interpretations.

But verbal abuse in product names has become rife. Since returning from my summer holiday, I have noted four such examples.

In The Grocer on 16th August there was mention of a brand called Vodkat Smoothies. This highly alcoholic drink seems a very long way away from pure fruit smoothies to me.

The article was next to a piece about a Chilean wine producer developing a blueberry functional wine drink, described as “the Red Bull of wine”. Yes, word for word.

The summer edition of Italy’s Il Mondo della Birra reported on Aqua 21 – a new grape liqueur with 21% alcohol by volume. Not so much aqua, but I took it all in good spirit.

This was beaten by a nose, however, when France’s LSA on 4th September provided an update on the geographic expansion of the US energy drink Cocaine, which contains 3.5 times the caffeine of most other energy drinks and fortunately none of what it says on the tin.

I suspect anyone reading this will have other examples and look forward to sharing them.