Opinion from global food and drink experts, Zenith Global
Header

Author Archives: admin

2015 Global Bottled Water Awards

November 13th, 2015 | Posted by admin in Beverages | Bottled water | Events | Soft drinks | Water - (0 Comments)

On the night of Wednesday 21 October, the 2015 Global Bottled Water Awards were presented during a gala dinner at the iconic Myriad Hotel in Lisbon, Portugal.

The Awards were a highlight of Zenith’s 12th Global Bottled Water Congress, organised in conjunction with media partners BeverageDaily.com, Beverfood and the International Bottled Water Association.

There were over 100 entries from 22 countries, demonstrating novelty in 11 categories including packaging and design, marketing, sustainability and community initiatives.

The international judging panel recognised products and concepts that push the boundaries of innovation and offer measurable benefits to consumers and the environment, setting high standards for the global packaged water industry.

What the Award winners had to say…

“I was delighted that Nestlé Waters won two awards in such an important contest, which rewards the best achievements in the bottled water industry. That was a clear recognition of the success of our work to create value for the whole category.”

Paolo Sangiorgi, Senior Vice President- European Markets, Nestlé Waters


“It is always nice to learn that other people, especially experts in the field, believe that your product has potential. I am glad that I decided to enter the awards.”

Staffan Palsson, Managing Director, CapAble


“I am grateful to the people at Zenith for scouring the globe and finding us. To have an international panel select our effort, out of the many very worthy initiatives that have been nominated, honours both the Philippines and the work we do at Hope.”

Nanette Medved-Po, Founder, Friends of Hope


“This is a great reward for all the effort that has gone into this project. It is an honour to be distinguished among so many good initiatives for our sustainability focus. Congratulations also to the organisers for an amazing Awards night and a great Congress. A big thank you from Coca-Cola HBC Greece and Natural Mineral Water AVRA.”

Panagiota Tempelopoulou, Senior Brand Manager-Avra, Coca-Cola 3E


“We are happy to receive great recognition for our unique and precious water with this award!”

Karline Scheer, Brand Concept Manager, Iceberg Water


“For us the award is very important as it adds credit to our plans and distribution ambitions in 2016 onwards.”

Edward Woolner, Founder and Managing Director, Powerful Water Company

 

 What the judges had to say…

“The program was well run and there were lots of very creative marketing efforts and products.”

Joseph Doss, President and CEO, International Bottled Water Association


“I was truly fascinated by the level of innovation in the industry. It was great to see all contributions, from long-established companies and newcomers across the world.”

Esther Renfrew, Market Intelligence Director, Zenith International


“The awards were a great showcase of the ideas and innovations in the bottled water category, from natural mineral and spring water brands to functional and flavoured products.”

Rachel Arthur, Reporter, Beverage Daily

 

For the full list of finalists and winners please click here.

 

2015 Global Bottled Water Awards

2015 Global Bottled Water Awards

On 20-22 October 2015, Zenith International held the 12th Global Bottled Water Congress in Lisbon, Portugal. This year’s theme was Added Value and the Congress saw some fantastic speakers discussing a range of market developments, issues and innovation. Each presentation and panel discussion was packed with ideas and insights.

The overall message was highly positive. The sector’s growth observed in recent years remains strong and this is forecast to continue. The emerging economies will help drive volume increases, but the sector needs to lead in innovation, technology, packaging and social and environmental responsibility to ensure it provides a product that fits with the opportunity. As one speaker noted, “it is imperative to get occasion, brand, pack, price and channel correct to succeed in each market.”

It would be impossible to discuss all of the topics covered in one post, but below are some of my highlights:

• Bottled water continues to see excellent worldwide growth. It is the largest soft drink sector (excluding tea) and is expected to grow by 7% in 2015.
• South East Asia now consumes one third of the world’s soft drinks. It has a growing middle class (estimated to be 400m) with increasing spending power.
• The industry has to continue to lead on social and environmental responsibility, especially in emerging markets.
• Branding is key. Consumers across all markets, no matter their spending power, want to purchase great brands.
• Social media are making the world more connected and millennials want to discover brands rather than being told what to buy. They look for authentic, local stories.

The Congress finished with an entrepreneur shoot-out, which confirmed that innovation is well and truly alive in the sector. We saw water with the addition of spirulina, water with added vitamins, a new type of sports water as well as improved closure technology. As always, these new concepts sparked debate about how the sector continues to move forward and push boundaries.

Another undeniable highlight of the Congress was the presentation of the 2015 Global Bottled Water Awards at a Gala Dinner, with more than 100 entries from 22 countries. It was fantastic to see such an array of products that continue to innovate and my congratulations go out to all the finalists and winners.

Overall, another fantastic event packed with new ideas and insights. Hope to see you next year!

Simon Johnson- Senior Consultant at Zenith International

For more information on the event, click here

 

12th Global Bottled Water Congress

12th Global Bottled Water Congress